The Fashion Catalyst Is The Official Blogger For…

Unless you’ve been hiding under a Bally shoe box then you would probably already know the news that I’m about to announce?  Yes, finally, I can let the cat out of the bag…

The Fashion Catalyst will be the Official Blogger for Perth Fashion Week 2012!

Bringing all of the exhilarating fashion direct from Perth’s most anticipated fashion trade event – we’ll be blogging, tweeting and Instagraming as it happens.  So keep your fingers on the pulse and eyes locked to your screens Fashionistas – this is one event not to be missed!

Vicky Sofield

Vicky began her career writing fashion, lifestyle and music related articles for a diverse range of print and digital media outlets. Shortly thereafter – upon discovering that a vast majority of the fashion industry were being out-shadowed by the commercial conglomerates of the world – Vicky (who equally grew tired of having no creative freedom herself) set out to create her own digital publishing platform that focused on promoting the incredible talents of all creatives within the fashion industry. Which is how The Fashion Catalyst began in 2009.

For all editorial/advertorial, press/media and collaboration enquiries, please email: 

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