The Fashion Catalyst Featured In STM

It was the days before Perth Fashion Festival 2011, when all throughout The Fashion Catalyst office and industry, EVERY creature was stirring! Even STM!

And look! The Fashion Catalyst has been featured in their weekend edition…

Mentioned alongside the lovely Songy Knox, Emma Bergmeier, Marcia Ball and Karen Cheng.

Thank you for the mention, STM!

The Fashion Catalyst team can’t wait to report live from the runway at this year’s Perth Fashion Festival!

Bisous, STM and Arylene Westlake.

About The Fashion Catalyst

Established in 2009 in Perth, Western Australia. Our founder, Vicky Sofield, set out to showcase Australian designers and brands to the world. Having shortly become an internationally recognised premier fashion website that solidified strong connections with iconic fashion houses, designers and brands across the globe. More recently, in 2018, we discovered that our international community wanted more. So we listened and implemented a shopping platform that allows them to shop a multitude of iconic Australian and international brands all on the one platform.

Our Mission

To be your no.1 global fashion destination that inspires you to live your best life possible. One where you can shop, style and be inspired all on the one website.

Vicky Sofield

Vicky began her career writing fashion, lifestyle and music related articles for a diverse range of print and digital media outlets. Shortly thereafter – upon discovering that a vast majority of the fashion industry were being out-shadowed by the commercial conglomerates of the world – Vicky (who equally grew tired of having no creative freedom herself) set out to create her own digital publishing platform that focused on promoting the incredible talents of all creatives within the fashion industry. Which is how The Fashion Catalyst began in 2009.