Sephora Is On Its Way Down Under

Global beauty retailer, Sephora is due to set up shop in Sydney later this year with the cosmetics giant bringing US prices down under too.

Set to unveil a new niche product each month for the first year, with competitive global pricing, they also plan on developing a self service structure that will entice and attract new male and female customers into the beauty arena.

Ravi Thakran, Sephora’s President of South and South East Asia, Australia and New Zealand said, “We achieved 10 per cent in Singapore and Malaysia in three years; in Australia, it may take slightly longer because other players are very well established. We are not looking to take market share from department stores and other businesses; we are looking at providing growth in the market itself.”

The new Sydney Sephora abode will consist of three storeys and will span over 800 square metres.  Whilst there are also plans to open over 20 stand-alone stores throughout Australia, stocking up to 15,000 items across more than 200 brands.

Vicky Sofield

Vicky began her career writing fashion, lifestyle and music related articles for a diverse range of print and digital media outlets. Shortly thereafter – upon discovering that a vast majority of the fashion industry were being out-shadowed by the commercial conglomerates of the world – Vicky (who equally grew tired of having no creative freedom herself) set out to create her own digital publishing platform that focused on promoting the incredible talents of all creatives within the fashion industry. Which is how The Fashion Catalyst began in 2009.