Global beauty retailer, Sephora is due to set up shop in Sydney later this year with the cosmetics giant bringing US prices down under too.
Set to unveil a new niche product each month for the first year, with competitive global pricing, Sephora will also develop a self service structure that will entice and attract new male and female customers into the beauty arena.
Ravi Thakran, Sephora President of South and South East Asia, Australia and New Zealand said, “We achieved 10 per cent in Singapore and Malaysia in three years; in Australia, it may take slightly longer because other players are very well established. We are not looking to take market share from department stores and other businesses; we are looking at providing growth in the market itself.”
The new Sydney Sephora abode will consist of three storeys and will span over 800 square metres. Whilst there are also plans to open over 20 stand-alone stores throughout Australia, stocking up to 15,000 items across more than 200 brands.