See Inside Dion Lee’s First Retail Store: Site 01

Sydney fashion label, Dion Lee is going from strength to strength – having had his designs grace many It-girls/celebrities plus glossy magazine covers the world over, to being awarded some of the most prestigious accolades in the fashion industry – and now opening his very own stand alone retail store in Sydney’s iconic Strand Arcade called Site 01.

See Inside Dion Lee's First Retail Store

Designed by Kelvin Ho of Akin Creative, Site 01 is an extension of Lee’s design aesthetic and gifts guests with the feeling of something unfinished mixed with elements that are very refined and articulated through mirrored metals, construction villaboards and industrial marine carpets.

See Inside Dion Lee's First Retail Store

“Suspended lighting and mirrored change rooms, incorporating commissioned custom works by artist Jason Sims play on light, dimension and reflection, creating a luxurious space with unexpected fabrications,” Dion Lee said of his new boutique.

See Inside Dion Lee's First Retail Store

Stocking all of the international label’s collections (including the Dion Lee mainline, Line II and the newly launched (WATER) Swimwear), Dion Lee: Site 01 is located at Shop 62-66, The Strand Arcade, Level 1, 412-414 George Street, Sydney.

See Inside Dion Lee's First Retail Store

Vicky Sofield

Vicky began her career writing fashion, lifestyle and music related articles for a diverse range of print and digital media outlets. Shortly thereafter – upon discovering that a vast majority of the fashion industry were being out-shadowed by the commercial conglomerates of the world – Vicky (who equally grew tired of having no creative freedom herself) set out to create her own digital publishing platform that focused on promoting the incredible talents of all creatives within the fashion industry. Which is how The Fashion Catalyst began in 2009.

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