Sarah Jessica Parker Springs Into Australia

The fun-loving and adorable Sarah Jessica Parker has shown Australians what a pop of Vera Wang sunshine and some Manolos can do! As seen at the I Don’t Know How She Does It press conference in Melbourne.

Sarah Jessica Parker

OMGorgeous this woman oozes such a fantastic sense of style! And she always manages to get it right. She’s definitely a true style icon. After all, we are talking about the very woman who practically launched sass&bide in the States and beyond.

Sarah Jessica Parker

Love, love, LOVE SJP!

What do you think, ladies?

The Fashion Catalyst






Vicky Sofield

Vicky began her career writing fashion, lifestyle and music related articles for a diverse range of print and digital media outlets. Shortly thereafter – upon discovering that a vast majority of the fashion industry were being out-shadowed by the commercial conglomerates of the world – Vicky (who equally grew tired of having no creative freedom herself) set out to create her own digital publishing platform that focused on promoting the incredible talents of all creatives within the fashion industry. Which is how The Fashion Catalyst began in 2009.

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