Buy JAG Ava Grey Sunray Rose Gold Dial IP Rose Gold 36mm Watch with Free overnight delivery and Free returns! JAG was born in 1972 on Chapel Street in Melbourne. More than 40 years later, JAG is today internationally renowned as the iconic Australian denim brand. Creating fashion and accessories designed to epitomise Australian lifestyle. The seasonal JAG fashion watch collection offers a range of styles for men and women to compliment, featuring casual and timeless looks with a casual feel.