Michael Hill International has today confirmed that they will be the only Australian brand to advertise at the 2015 Super Bowl.
The global jewellery brand is set to air two different versions of the TV commercials called ‘We’re for Love’ this Sunday, 1st February [EST] in North America during the NFL Super Bowl XLIX.
Michael Hill‘s creative team sourced more than 1,200 people off the streets of New York to ask them all about what love means to them. The videos were then edited down to just thirty people. Resulting in these raw and real broadcasts of what love – in all its form, means to them.
All of the people were not cast for the role and nor were they professional actors – with this version the one that will play in Chicago tonight in the United States:
And this video (being my personal favourite of the two), airing in Canada:
Michael Hill International’s Chief Marketing Officer, Joe Talcott excitedly said, “The NFL Super Bowl XLIX is a huge event attracting a massive audience both in the USA, Canada and across the globe.”
Television advertising has always been a key part of the Michael Hill business strategy. Super Bowl offers us a unique opportunity to showcase our brand in front of millions of people.”
We’ve been working on this campaign for over a year now and have invested a substantial amount in the development of the platform – so to be able to launch it in key markets during the Super Bowl is very exciting.”
Both adverts aired across major Australian networks during the evening on 1st February, 2015. As international NFL fans eagerly wait to see the Seattle Seahawks face off against the New England Patriots at the University of Phoenix Stadium, Arizona.