Michael Hill International Super Bowl Advert

Michael Hill International has today confirmed that they will be the only Australian brand to advertise at the 2015 Super Bowl.

The global jewellery brand is set to air two different versions of the TV commercials called ‘We’re for Love’ this Sunday, 1st February [EST] in North America during the NFL Super Bowl XLIX.

Michael Hill

Michael Hill‘s creative team sourced more than 1,200 people off the streets of New York to ask them all about what love means to them. The videos were then edited down to just thirty people. Resulting in these raw and real broadcasts of what love – in all its form, means to them.

All of the people were not cast for the role and nor were they professional actors – with this version the one that will play in Chicago tonight in the United States:

And this video (being my personal favourite of the two), airing in Canada:

Michael Hill International’s Chief Marketing Officer, Joe Talcott excitedly said, “The NFL Super Bowl XLIX is a huge event attracting a massive audience both in the USA, Canada and across the globe.”

Television advertising has always been a key part of the Michael Hill business strategy. Super Bowl offers us a unique opportunity to showcase our brand in front of millions of people.”

We’ve been working on this campaign for over a year now and have invested a substantial amount in the development of the platform – so to be able to launch it in key markets during the Super Bowl is very exciting.”

Both adverts aired across major Australian networks during the evening on 1st February, 2015. As international NFL fans eagerly wait to see the Seattle Seahawks face off against the New England Patriots at the University of Phoenix Stadium, Arizona.


Vicky Sofield

Vicky began her career writing fashion, lifestyle and music related articles for a diverse range of print and digital media outlets. Shortly thereafter – upon discovering that a vast majority of the fashion industry were being out-shadowed by the commercial conglomerates of the world – Vicky (who equally grew tired of having no creative freedom herself) set out to create her own digital publishing platform that focused on promoting the incredible talents of all creatives within the fashion industry. Which is how The Fashion Catalyst began in 2009.

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