Meet The Brand: Assembly Label

As we head into mid winter here in Australia, I couldn’t think of a better label to adorn myself with (and to keep me warm) than Assembly Label.

And so this post is an ode to those that will fall in love with these threads this winter – just as much as I have!

Meet The Label: Assembly Label

Meet The Label: Assembly Label

Mixing well constructed garment creations with an influenced aesthetic of minimalist and clean designs that only utilise high-quality materials, Australian-based cofounders, Damien Horan and Daniel Oliver created Assembly Label in 2011 for a number of reasons…

But mostly to provide purposeful wardrobe essentials for both men and women.

“Born from a desire to create well-made products that embody the relaxed, Australian coastal lifestyle. Reflecting an appreciation for minimalist design, our collections are clean and considered, favouring high-quality materials and refined detail over adornment.”

As is it throughout these carefully curated design principles, that each and every touch point of the brand reflects a simplified approach for relaxed coastal living.

Meet Assembly Label

So too is it evident that a ‘seaside to city vibe’ is equally at the core of the brand’s design ethos. Enabling its diverse demographic to mix and match each piece with alternative garments (and/or “on-trend” accessories) to cater for our “more-frequently-alternating” lifestyles throughout the day, and seasons.

Meet Assembly Label

And whilst we’ve only got a few of these versatile designs featured in our shop thus far, we’d like to know whether you feel the same as us about this charming label too…??

If you value clothing made from quality materials, that exude a sense of effortless luxury, then Assembly Label is the fashion brand for you!

Assembly Label - Logo Tee (Black)

For me, when shopping for new tran-seasonal pieces for my wardrobe recently, not only did I find the simplistic design ethos of Assembly Label important… But rather, I found that because that very simplicity also extends across to their colour palettes, it ultimately allowed me to take any one of their garments from day-through-to-evening with effortless ease! And that’s exactly what I want when I’ve had a hectic day and I’m being summoned out for dinner.

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Vicky Sofield

Vicky began her career writing fashion, lifestyle and music related articles for a diverse range of print and digital media outlets. Shortly thereafter – upon discovering that a vast majority of the fashion industry were being out-shadowed by the commercial conglomerates of the world – Vicky (who equally grew tired of having no creative freedom herself) set out to create her own digital publishing platform that focused on promoting the incredible talents of all creatives within the fashion industry. Which is how The Fashion Catalyst began in 2009.

For all editorial/advertorial, press/media and collaboration enquiries, please email: info@TheFashionCatalyst.com 

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