Louis Vuitton Cruise 2021 Collection | Game On

Current Louis Vuitton Women’s Collections Creative Director, Nicolas Ghesquière, has unveiled the latest LV Cruise 2021 collection.

Typically showcased at vivid and lavish locations with spectacular performances, a bustling backstage of on-trend models, and a star-studded front row of celebrities, IT-influencers and devout clientele, this year we were taken on a much more intimate journey as the collection was showcased at the designer’s private studio located within Louis Vuitton’s headquarters in Pont-Neuf, Paris.

An ode to current times, the ‘Game On’ collection was inspired by a stationary journey. A contradiction, but not a burden. Rather a departure inwards, when time is providential. To explore one’s own territory of style-driven emotions, memorable colours, enthralling cuts, curated wardrobe expertise.

A rather personal journey, Nicolas said, “I looked somewhere that has been calling out to me for a long time, somewhere I hadn’t taken the time to go back to. To uncover one inspiration after another. This is an exploration of my creative identity.

“In this fantasy of illusion, clubs bloom, spades pierce, diamonds sparkle, and the almighty heart reigns. The Monogram plays its ace on the House’s most iconic accessories.

“It expresses a particular art of living that keeps the trunk-making heritage alive. It’s the symbolism of a deck of cards, the traveller’s loyal companion, entertainment cultivating togetherness.”

“Game On is a light-hearted adventure in which all of the House’s spheres of expertise play a role, driven by passionate craftsmanship, their winning card,” Nicolas Ghesquière concluded.

All images were lensed by Nicolas Krief.

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Vicky Sofield

Vicky began her career writing fashion, lifestyle and music related articles for a diverse range of print and digital media outlets. Shortly thereafter – upon discovering that a vast majority of the fashion industry were being out-shadowed by the commercial conglomerates of the world – Vicky (who equally grew tired of having no creative freedom herself) set out to create her own digital publishing platform that focused on promoting the incredible talents of all creatives within the fashion industry. Which is how The Fashion Catalyst began in 2009.