Campaign: Jockey Underwear Starring Kate Ritchie

Jockey Underwear’s latest campaign celebrates women alongside their long-term ambassador, radio personality, and actress, Kate Ritchie.

Celebrating the modern woman, whilst also supporting and empowering a woman’s strength of body and strength of mind. Whether she can do handstands with her body, or mental gymnastics with her mind! Jockey is saying BRAVO while supporting every woman’s right to feel comfortable and supported throughout every aspect of her life. Not just in her underwear.

So who doesn’t want to feel supported and confident!? Especially when Jockey make the everyday underwear and bra functional – yet fashionable – by providing everyday comfort with a focus on natural fit.

Each size is also graded in a unique way to support natural curves and provide exceptional coverage in larger sizes.

Additionally, the new contour bra has a soft adjustable strap that’s graded to enhance support. As well as a much-desired soft brushed seem-free wire that is smooth against the body.

So without further delay, here’s Kate Ritchie herself radiating with confidence in the new Jockey campaign:

When asked about her favourite element to this new collection, Kate commented, “I am so excited that Jockey are releasing a contour bra this season. The team have once again delivered bras with great style, maximum support and the ultimate comfort for all shapes – BRAVO to that!”

Each season it’s Jockey’s mission is to deliver on comfort and make you feel great every day!

Jockey are releasing bras to coincide with their current Underwire Bra Collection and their best-selling Parisienne range. Prices start from $49.95, and can be purchased via their online store Jockey.com.au and across their retail partners: Myer, David Jones and Target.

The Fashion Catalyst

Vicky Sofield

Vicky began her career writing fashion, lifestyle and music related articles for a diverse range of print and digital media outlets. Shortly thereafter – upon discovering that a vast majority of the fashion industry were being out-shadowed by the commercial conglomerates of the world – Vicky (who equally grew tired of having no creative freedom herself) set out to create her own digital publishing platform that focused on promoting the incredible talents of all creatives within the fashion industry. Which is how The Fashion Catalyst began in 2009.

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