H&M Set To Launch Their First Australian Store In Melbourne

International fashion retailer, H&M is set to launch their first Australian store in Melbourne at the iconic GPO building.

H&M Set To Launch Their First Australian Store In Melbourne

Opening as a “full concept” store, the Australian installation will be their largest store globally – spanning approximately 5,000 square metres and will showcase apparel, underwear and accessories for Men, Women, Kids and Baby as well as the Home concept which offers towels, bedding, curtains and other home textiles in trendy colours and prints, as well as home décor items in glass, metal and wood.

The store’s opening in 2014 will also see a unique fashion capsule named, “Australia Exclusive” – developed with the Australian lifestyle in mind and features limited pieces of apparel and accessories for both men and women, which will only be available in the new flagship store.

http://www.hm.com/

Vicky Sofield

Vicky began her career writing fashion, lifestyle and music related articles for a diverse range of print and digital media outlets. Shortly thereafter – upon discovering that a vast majority of the fashion industry were being out-shadowed by the commercial conglomerates of the world – Vicky (who equally grew tired of having no creative freedom herself) set out to create her own digital publishing platform that focused on promoting the incredible talents of all creatives within the fashion industry. Which is how The Fashion Catalyst began in 2009.

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