International fashion retailer, H&M is set to launch their first Australian store in Melbourne at the iconic GPO building.

H&M Set To Launch Their First Australian Store In Melbourne

Opening as a “full concept” store, the Australian installation will be their largest store globally – spanning approximately 5,000 square metres and will showcase apparel, underwear and accessories for Men, Women, Kids and Baby as well as the Home concept which offers towels, bedding, curtains and other home textiles in trendy colours and prints, as well as home décor items in glass, metal and wood.

The store’s opening in 2014 will also see a unique fashion capsule named, “Australia Exclusive” – developed with the Australian lifestyle in mind and features limited pieces of apparel and accessories for both men and women, which will only be available in the new flagship store.

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