Customers and fans were brimming out into the Bourke Street Mall located Myer as Heidi arrived with a bevy of models donning the new designs from her Heidi Klum Intimates collection.
Celebrating the glamorous launch of her new partnership with Bendon with three collections including the signature Heidi Klum Intimates range, the accessible everyday essentials Heidi by Heidi Klum range and HKMAN for men.
Heidi then went on to be interviewed on stage by Myer Ambassador, Kris Smith, chatting about the new collection and the tricks to finding stylish lingerie that fits well with comfort and support.
And then later went on to sneak in a kiss and capture a few selfie snaps of her and the audience – which I’m sure will join the rest of her Instagram images from down under…
The new collections will be available at all Myer stores nationwide, as well as online, and will offer Australian women and men one of the first opportunities to purchase the highly anticipated range.
Images by Lucas Dawson Photography.