General Pants Co. ‘The Perfect Pair’ Campaign

Have you seen the latest General Pants Co. campaign coined, ‘The Perfect Pair’ yet?

Recently released, Australia’s fave street wear store teamed up with eight of their most loved and stocked denim brands to coincide with the fact that they’ve been helping the general public to choose their perfect pair of denim jeans for over 40 years now.

General Pants Co. Launches 'The Perfect Pair' Campaign

The campaign teams up with a few “perfect pairs” such as Isabelle Cornish and Mitch Revs, Pip Edwards and her son Justice, Carissa Walford and Luke Farquhar, Ainsley and Sebastien from Sticks and Stones, Andy and Matt from Yolanda Be Cool plus a heap more!

With key trends for this season being the 90’s (think Kate Moss, eat your heart out as 90’s inspired denim makes a strong come back), Retro (think True blue washes and flared fits reminiscent of the 70’s – I cannot get enough of this trend this season – love, love, love), Trash It (think trashed denim with decon, distressing and rips) and the Crop (keeping it short and sweet).

General Pants Co. Launches 'The Perfect Pair' Campaign

We love all the cool and eclectic General Pants Co. ‘The Perfect Pair’ campaign imagery.

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