General Pants Co. Opens In Perth

Fans of Australian owned General Pants Co. queued for hours as the doors of its first ever Perth store. Which was opened earlier this morning in the Murray Street Mall.

General Pants Co Perth store opening

Possessing 40 existing stores around the Sydney shores. The first ever Perth General Pants Co. was finally brought about by one dedicated fan: Lee Gesmundo, and his Facebook campaign.


Stocking an array of labels like sass&bide, Lee, Ksubi, Converse, Alice in the Eve – plus many more! Perth shoppers can now buy these quality labels all in the one central city store.


General Pants Co Perth store opening

General Pants Co Perth store opening

General Pants Co. is located in the Murray Street Mall, Perth CBD.


The Fashion Catalyst





General Pants Co. is an Australian fashion retailer operating across ACT, NSW, VIC, QLD, SA and WA that sells both international and national brands. The retailer specialises in streetwear, denim, skate clothing and surfwear. As of April 2014, the company operates 56 stores.

Vicky Sofield

Vicky began her career writing fashion, lifestyle and music related articles for a diverse range of print and digital media outlets. Shortly thereafter – upon discovering that a vast majority of the fashion industry were being out-shadowed by the commercial conglomerates of the world – Vicky (who equally grew tired of having no creative freedom herself) set out to create her own digital publishing platform that focused on promoting the incredible talents of all creatives within the fashion industry. Which is how The Fashion Catalyst began in 2009.

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