IMG have announced that Mercedes-Benz Fashion Week Australia (MBFWA) will be held from 11-15 May, 2020. But wait, there’s more news!
As things will be different at this next Fashion Week… And we have all the details below!
As like before, MBFWA 2020 is set to showcase an array of Resort ’21 Collections. However, this time around, the five day runway event will also include its former public-facing extension, Mercedes-Benz Fashion Weekend Edition.
What does that mean for Fashion Week Australia?
MBFWA ’20 will debut its first-ever integrated consumer offering. With its new ‘tailored experience’ evolving to include the broader public as tickets to select designer shows, seminars and special events, along with special access VIP packages, will go on sale to the public.
Executive Director of IMG’s fashion events group, Asia-Pacific region, Natalie Xenita said, “After 25 years, we have a huge opportunity to define the future of Fashion Week in Australia.
“The Resort ‘21 schedule will include special events to celebrate and commemorate the Australian fashion industry, and, at the same time, embrace a new format that reflects the cultural shifts impacting our global fashion industry today. Curated in collaboration with industry thought leaders, the new Mercedes-Benz Fashion Week Australia will embrace the consumer and go beyond the runway to create immersive experiences rooted in the cultural conversation.”
The MBFWA designer schedule will showcase a dynamic lineup of Australia’s established and emerging labels, including five headline shows to be held at Carriageworks each evening.
In 2020, MBFWA will celebrate 25 years as Australia’s only international fashion event, with about 1,600 industry professionals from over 20 countries descending on Sydney to see the best Resort Ready-to-Wear collections. The schedule includes runway shows, presentations, trade showrooms, seminars, industry events and more.
Designer expressions of interest for the official schedule are now open. Please click here to apply.
Applications for NextGen, MBFWA’s emerging designer initiative, are now open. Please click here to apply.
Press and industry registration is now open. Please click here to apply.
The public may purchase tickets to selected designer show by clicking here.