RVCA is a design-driven lifestyle brand free from passing trends. The RVCA sport name (pronounced: Rew-Ka) was developed first and foremost out of the “V” and “A”. Which symbolises the balance of opposites. And how they coexist. Nature X Industrialisation. Woman X Man. Past X Present. Future. Today. Tomorrow. Life. The brainchild of founder, PM Tenore. Transcending the boundaries of traditional action sports apparel. Appearing as a natural on the shelves of boutiques. As seen on those of a local skate shop. The brand is brought together by a group of like-minded individuals from various subcultures. A collaboration of sorts. A lifestyle within itself. If you’re after a different brand, then why not discover other iconic Australian and international brands via our Brands Directory.