Police was launched in Italy in 1983. Initially as a unisex eyewear brand for those who set out to get noticed. Now it offers an array of eye-catching watches for men. Oh and by the way, the name is no coincidence either. Because its aim is to trigger the imagination and dreams of the younger generations. Whilst evoking an American “on the road” lifestyle. And all while enveloping the strong urban spirit of the city of all cities: New York City. The Police attitude made its worldwide mark right from the outset. As an Italian brand with potent international overtones. And this alternative, nonconformist, men’s watch brand immediately carved out a niche of its own. Building on its growing identity and positioning. Over the years, Police has reinvented itself. Going from a simple eyewear brand to a veritable lifestyle benchmark. In this transformation, the brand extended to include a full range of fashion accessories. Such as perfumes, watches, jewellery and leather goods. All with a strong personality that represents a particular look and way of life. A brand for young, authentic rebels! Who follow trends, but seek to stand out with originality and flair. Thus irresistibly drawing them to the Police “community”. And now you can shop a large range of Police watches online via The Fashion Catalyst. Along with other iconic men’s watches, clothing and shoes. As well as women’s clothing and shoes, kid’s clothes and shoes. And beauty + homewares too! So if you’re after more, then it’s time to check out other iconic Australian and international brands via our Brand Directory. Online shopping for men’s watches has never been easier!