International design house, Armani has marked their iconic 40 year anniversary with the opening of the grand Armani Silos exhibition in Milan at a former grain silo turned museum on Via Bergognone.
The incredible 800 piece exhibit was initially opened by Giorgio Armani to over 500 VIP personalities, dignitaries and members of the Italian and foreign press with a grand fashion showcase which presented an array of key archive pieces from a decade of former Giorgio Armani Privé collections.
The exhibit itself consists of over 600 ready-to-wear women’s and men’s garments and 200 accessories spanning from collections that date back to 1980 and through until today.
The exterior of the exhibition building – which is a former Silo and was originally the home of a Nestlé granary dating back to 1950, is bound with beautiful foliage that lines the massive concrete outer walls.
Inside the now museum is laden with exposed grey concrete, a large stone staircase and four storeys which offer approximately 48,000 square feet of open space. Mr Armani said, “I wanted to keep the rough aspect of the Silos as it was.”
Coinciding with the opening of Milan’s international Expo – to which Mr Armani is the special ambassador for fashion – and to which the city will see an injection of tourism stemming from, the Armani/Silos atrium space will have its Armani pieces renewed in six months time as well as it becoming open to other exhibitors and designers that wish to showcase their designs throughout the year.
Guests on the night included a star-studded lineup of Hollywood’s elite, to include Cate Blanchett, Leonardo DiCaprio, Sophia Loren, Pierce Brosnan, Tina Turner, Hilary Swank, Roberta Armani, Glenn Close, Chris Pine, Janet Jackson, Lauren Hutton, Zhang Ziyi and so so many more…
Preview more of the celebrities that were in attendance here:[cincopa AQDAzg8tP9e0]
Set to secure another exhibition location close to the area in the coming year also, Giorgio Armani‘s Armani/Silos exhibition also showcases a digital archive of sketches, technical drawings and materials.
Vicky began her career writing fashion, lifestyle and music related articles for a diverse range of print and digital media outlets. Shortly thereafter – upon discovering that a vast majority of the fashion industry were being out-shadowed by the commercial conglomerates of the world – Vicky (who equally grew tired of having no creative freedom herself) set out to create her own digital publishing platform that focused on promoting the incredible talents of all creatives within the fashion industry. Which is how The Fashion Catalyst began in 2009.