Giorgio Armani celebrates 40 years of excellence in the fashion industry with the ‘#ATribute’ project that launched via the brand’s website on Monday 16th of March and will continue to showcase its rich history for 40 weeks to follow.
The tribute; #ATribute – which is meant to be a play on words as well as a hashtag, is dedicated to the brand and its close connections with themes and people throughout the decades. It will showcase the Armani brand and its rich history within the fashion industry, revealing 40 different themes (one for each week) for each of the 40 years that Giorgio Armani, the brand, has not only existed but thrived throughout.
The themes will shine a light on the rich history of Armani as well as the consistency, timelessness and vision that Giorgio Armani himself has guided the company through since its inception and to which he continues to do so today.
The brand’s website will showcase the celebration, along with their social media channels as new content will be accompanied by the hashtag #ATribute – ultimately giving users and friends the opportunity to become directly involved too.
A wonderful, interactive and collective look at Giorgio Armani‘s history – one that I am absolutely loving, and you will too!