In 2009, Vicky Sofield launched The Fashion Catalyst as a media resource and behind-the-scenes insight into the fashion industry in Western Australia. Little did she know that – in her region – she was at the forefront of disrupting the market and inspiring an entire digital trend that’s now known as fashion blogging.

Since then, The Fashion Catalyst has become an internationally recognised fashion resource that’s solidified strong connections with iconic fashion houses, designers and brands across the globe.

Vicky Sofield The Fashion Catalyst

TheFashionCatalyst.com provides runway coverage, authoritative reports on seasonal trends, the latest street style, celebrity and fashion news. Along with behind-the-scenes coverage, beauty how-to’s, and plenty of relatable lifestyle blog posts that enable you to live your best life possible… Because Vicky believes that everyone deserves to live their best life possible – stylishly!

The Fashion Catalyst is a global fashion destination that inspires our community to live their best life possible. Shop, style & be inspired.


Prior to 2009, Vicky began her career writing fashion, lifestyle and music related articles for a range of print and digital media outlets.

Shortly thereafter – upon discovering that a vast majority of the fashion industry creatives were being out-shadowed by commercial conglomerates – Vicky (who equally grew tired of having limited creative freedom working for other platforms), set out to create her own digital publishing platform that focused on promoting the incredible talents of all creatives within the fashion industry.

And that’s how The Fashion Catalyst began…

Needless to say that Vicky quickly rose to prominence with a trajectory of successful career highlights. Such as:
  • Being invited by Taylor Swift‘s team (in New York) to the first Australian Taylor Swift reputation concert (seated as a VIP guest in the Olivia cabana) in 2018
  • Being among the first IMG Engage influencers throughout 2017 and 2018
  • Being head hunted by Condé Nast’s Italian Vogue and hired to contribute at Australian Fashion Week in 2014 and 2016
  • Being head hunted by the City of Perth (which is the capital city of Western Australia) to be the official Perth City Fashion Ambassador & Blogger in 2015 and 2016
  • Being sponsored as an international media guest at fashion weeks in Asia
  • Becoming the first digital influencer for a number of major local and national brands
  • Being featured within the pages and on the digital platforms of major magazines
  • Becoming an official blogger for both major local fashion weeks for numerous years
  • Being featured on national television for achievements in the fashion industry

As well as accumulating many more iconic career achievements that ultimately paved the way for other [mostly] female entrepreneurs wanting to pursue a career from their digital devices too.

Vicky Sofield The Fashion Catalyst Audi Fashion Festival Singapore

Fast forward to 2016, and at the height of a very enjoyable, fast-paced, and highly respected international career in the fashion industry, Vicky required a couple of years hiatus due to her health (she had a bone tumour removed in 2016). Following on from that with some time out to focus on family and pursue further studies – namely Natural Health (Nutrition & Diet) and Life Coaching, plus results coaching by the Tony Robbins Institute.

Then in 2019, after a remarkable return to health – while still under the helm of editor-in-chief, Vicky Sofield – The Fashion Catalyst relaunched with a new look and direction to once again become Western Australia’s number-one fashion news, street style, celebrity and online fashion shopping resource for its 140k+ monthly website viewers and social media community.


The Fashion Catalyst has been featured in numerous print and digital media publications. These include Channel 7’s Today Tonight, Harper’s Bazaar Australia, The Sunday Times, The Sydney Morning Herald, The West Australian, Vogue Australia, and plenty more.

Editor-in-chief, Vicky Sofield, has also written for numerous print and digital publications since the inception of The Fashion Catalyst. These include Condé Nast’s Italian Vogue, Perth City Style, BMW Australia Magazine, PRIMOLife Magazine, Fashionising.com, XPress Magazine, Global Fashion Wire, The Scene, ABN Newswire, and more.

Both Vicky and the brand have also featured across social media platforms such as Swarovski, City of Perth, Maurice Meade, Vogue Australia, Australia’s Next Top Model, ELLE Australia, Jeanswest, J. Mendel, Thomas Sabo, French Connection, Karen Millen, Myer, Westfield, Karrinyup Shopping Centre, Carillon City, Enex100, and plenty more (including an array of gorgeous celebrities).

For all media enquiries, please email info@thefashioncatalyst.com