ABOUT THE FASHION CATALYST
In 2009, Vicky Sofield launched The Fashion Catalyst as a media resource and behind-the-scenes insight into the fashion industry in Western Australia. Little did she know that – in her region – she was at the forefront of disrupting the market and inspiring an entire digital trend that’s now known as fashion blogging.
Since then, The Fashion Catalyst has become an internationally recognised fashion resource that’s solidified strong connections with iconic fashion houses, designers and brands across the globe.