ABOUT THE FASHION CATALYST

In 2009, Vicky Sofield launched The Fashion Catalyst as a media resource and behind-the-scenes insight into the fashion industry in Western Australia. Little did she know that -in her region- she was at the forefront of disrupting the market and inspiring an entire digital trend that’s now known as fashion blogging.

Since then, TheFashionCatalyst.com went on to become an internationally recognised fashion resource that solidified strong connections with iconic fashion houses, designers and brands across the globe.

Providing runway coverage, authoritative reports on seasonal trends, the latest street style, celebrity and fashion news. Along with behind-the-scenes coverage, beauty how-to’s, and plenty of relatable lifestyle blog posts that enable our readers to live their best life possible… Because everyone deserves to live their best life, stylishly!

The Fashion Catalyst is a global fashion destination that inspires our community to live their best life possible. Shop, style & be inspired.

WHO IS VICKY SOFIELD?

Prior to 2009, Vicky contributed fashion, lifestyle and music related articles for a variety of print and digital media outlets.

Shortly thereafter -upon discovering that a vast majority of the fashion industry creatives were being out-shadowed by commercial conglomerates- Vicky grew tired of having limited creative freedom, so she set out to create her own digital publishing platform that focused on promoting the incredible talents of all creatives within the fashion industry.

And that’s how The Fashion Catalyst began…

Vicky Sofield The Fashion Catalyst Audi Fashion Festival Singapore

Needless to say that Vicky quickly rose to prominence with a trajectory of successful career highlights. Such as:

VIP guest (seated in the Olivia cabana) at Taylor Swift‘s reputation concert – 2018
Among the first IMG Engage influencers – 2017 & 2018
Head hunted by Condé Nast’s Italian Vogue to contribute at Australian Fashion Week – 2014 & 2016
Head hunted by City of Perth (capital city of Western Australia) for the official Perth City Fashion Ambassador & Blogger role – 2015 & 2016
Sponsored as an international guest at fashion weeks in Asia
First digital influencer for a number of major brands
Featured within pages and digital platforms of major magazines
Official blogger roles for two major local fashion weeks for numerous years
Featured on national television

As well as many more iconic career achievements that paved the way for other [mostly] female entrepreneurs to pursue a career from their digital devices.

IN THE PRESS

The Fashion Catalyst has been featured in numerous print and digital media publications. These include Channel 7’s Today Tonight, Harper’s Bazaar Australia, The Sunday Times, The Sydney Morning Herald, The West Australian, Vogue Australia, and plenty more.

Editor-in-chief, Vicky Sofield, has also written for numerous print and digital publications since the inception of The Fashion Catalyst. These include Condé Nast’s Italian Vogue, Perth City Style, BMW Australia Magazine, PRIMOLife Magazine, Fashionising.com, XPress Magazine, Global Fashion Wire, The Scene, ABN Newswire, and more.

Both Vicky and the brand have also featured across social media platforms such as Swarovski, City of Perth, Maurice Meade, Vogue Australia, Australia’s Next Top Model, ELLE Australia, Jeanswest, J. Mendel, Thomas Sabo, French Connection, Karen Millen, Myer, Westfield, Karrinyup Shopping Centre, Carillon City, Enex100, and plenty more (including an array of gorgeous celebrities).

For all media enquiries, please email info@thefashioncatalyst.com