About Us

Since launching in Perth, Western Australia, in 2009, The Fashion Catalyst has become an internationally recognised premier fashion website that’s solidified strong connections with iconic fashion houses, designers and brands across the globe.

Under the helm of editor-in-chief Vicky Sofield, The Fashion Catalyst relaunched in 2019 with a new look and direction as Australia’s number-one fashion news, street style, celebrity and online shopping resource.

The Fashion Catalyst has worked with numerous industry leaders. Most recently contributing to Condé Nast’s Italian Vogue at Fashion Week Australia. Along with being the official City of Perth Fashion Ambassador throughout 2015 and 2016.

TheFashionCatalyst.com provides runway coverage, authoritative reports on seasonal trends, the latest street style, celebrity and fashion news. Along with behind-the-scenes coverage, beauty how-to’s, and plenty of relatable lifestyle blog posts that enable our community to live their best lives possible. Because we believe that everyone deserves to live life stylishly.

We hope you enjoy your time here. And hey, if you love our posts, why not leave us a comment. Even if you don’t like something – why not leave us a comment. We’re here for you. And we want to look after you – our community of fashion friends. So we want to hear your feedback.

And be sure to join us on social media too… Pinterest, Facebook, Twitter, Instagram and YouTube. Where we love to post about fashion trends. And make you giggle through funny memes. Yep, we have a sense of humour! And we don’t believe in taking fashion too seriously. After all, it’s to be enjoyed! Right?

Shop a multitude of iconic Australian and international brands, discover endless style and be inspired all at The Fashion Catalyst.