Swarovski Australia have unveiled their latest digital campaign called Swarovski Australian #BeBrilliant Squad.
The latest Swarovski Australia campaign features a number of inspiring and talented Australian women… All of which encompass the essence of expressing individual brilliance.
Featuring actress Olympia Valance, international model Ashley Hart, pro surfer Laura Enever and singer/songwriter Milan Ring. Furthermore, this multifaceted campaign was directed and photographed by renowned Australian fashion blogger, Romy Frydman of StyleMeRomy.
Romy captured the talented quartet in a series of relaxed and intimate images. All images were set against the backdrop of Australia’s famed coastal landscape and to which showcase the signature sparkle of Swarovski.
As Frydman explains, The Swarovski Australian #BeBrilliant Squad celebrates the renowned brilliance of the brand by bringing together four remarkable women who were handpicked to share their individual stories and embrace their own unique sparkle.
She states, “Swarovski gave me the opportunity to work with them in creating something unique with the BeBrilliant Squad. And I decided to approach this in a very distinctive Australian way.
“I wanted to celebrate a group of strong women that are ‘brilliant’ in both spirit and style. The final campaign sees our muses dancing and sparkling in front of the camera on Australia’s finest beaches.
“We captured the energy of our four very different squad members in their own way. Yet they were all confident, daring and inspiring – providing a true meaning to what being brilliant stands for.”
Channeling their very distinct personalities, each of the four “squad” members were styled wearing a selection of pieces from Swarovski’s Fall/Winter 2016 Collection including the brilliant Crystaldust range.
The Swarovski Australian #BeBrilliant Squad consists of a selection of group and individual visuals and exclusive videos. The campaign will be launched in September 2016 with a squad member profiled each month leading into Christmas. It will further be featured in-store and across digital channels and social media platforms during this period.